Dear Category Managers, Customer/Trade Marketing Managers, Buyers, Merchandising Heads, Space and Assortment Planners, Brand Managers and Key Account Managers,

Category management is now becoming an essential part of the business planning process for both retailers and suppliers. Its impact has been profound in helping all parties in the retail industry understand shopper behaviors, needs and how we interact with brands and categories. Category management is, indeed, evolving to suit the ever changing needs of the industry and those who embrace the process are achieving significant results.

Join our interactive workshop covering presentations, group discussions, exercises and case studies to learn about developing a sustainable joint business planning framework with your retailers / manufacturer partners to grow the total pie and achieve a win-win growth for both parties.

WHO SHOULD ATTEND?

• Retailers (Category Managers, Buyers, Merchandising Heads, Space & Range Planners)
• Manufacturers / Suppliers / Distributors (Customer / Trade Marketing Managers, Key Account Managers, Category Managers)
• Level: Beginner to Intermediate

Click here to see feedbacks from previous attendances. If you want to explore the framework of practical category management workshop, ask Nielsen representative for further information.

Best regards,
Nielsen Vietnam